How many of you remember when MTV actually stood for Music Television? Nowadays, the MTV networks show less music videos and a lot more reality TV than it did during its heyday of VJs, banned videos and Liquid Television. This is mainly due to the fact that advertisers tend to not like the all music video format. Sean “Diddy” Combs, however, is looking to change that with his new Revolt channel, which was launched Monday night.
The goal of Diddy’s new channel is to provide in-depth coverage of the music industry beyond just showing the latest videos.
“I want to know, who is Taylor Swift?” Combs said. “Why is Miley Cyrus twerking? Why did Jay-Z and Justin Timberlake go on tour? Why did Kanye West call his daughter ‘North’? The industry of music is just as important, or more important, as the industry of sports. Sports are covered in a serious manner and we want to follow in those footsteps.”
Diddy envisions a channel based on actual quality programming as opposed to what sales charts recommend. While an interesting concept, Revolt’s now only on Time Warner and a few Comcast cable outlets. Unless it makes it to more outlets, the Revolt channel may be doomed from the start. Plus, its online debut was far from perfect. Viewers had to wade through frozen screens to listen to Diddy talking about Notorious B.I.G.
Did you catch the online debut of Revolt? Do you think that you’ll be tuning in? Share your thoughts below!